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Success Hinges on a Huge Intellectual Potential

 In fact, Novator is a firm which reduces to practice its own ideas and projects. It came on the scene only recently – a bit more than three years ago. Its primary task to provide environmental protection

At this writing, the firm’s backlog of orders exceeds 200 mil rubles. The economic benefits from their implementation run into tens of millions, and there can hardly be any money yardstick with which to measure the environmental benefits they can bring in.

But that's how matters stand at present. The thing I started with was a search for customers. An apt exemple is our sewage system cleaning equipment. I built a prototype, set it up on the two-wheel trailer of my “Moskvich” car, figured out who could be interested in the offer, and went on visiting municipal services, always ready to demonstrate the invention at work and to back it up with drawings and specifications. A forceful argument, it turned out, was the fact that all the gear could be readily moved from place to place on a trailer. Add to this its extreme versatility: it can clean canals and underground storages, remove sludge and slime from water wells, water-dig foundation pits, pump water to pressure tanks, lower the level of ground water, wash cars, water trees and shrubs and fight fires.

             The response proved better than I had dared to hope. Orders began flowing in right after the first demonstrations. Importantly, many customers agreed to fund the manufacture of the gear right after signing a contract. That gave us a solid financial underpinning. The firm turned to a going concern without resort to bank credits.

             There is another example. For nearly a quarter of a century the sewer system at the Klaipeda Ship Repair Works had been solidly plugged with sludge and debris. Any attempt to clean it out proved futile. In the end, the job was offered to Novator. It took us just five weeks to clean out more than three kilometers of underground sewers and to remove 150 cubic meters of deposits.

We have designed universal canal cleaners eagerly awaited wherever one has problems with sludge-laden water bodies (who doesn’t?)

Novator's machines offer an efficient way to “mine” sapropel – an environmental friendly fertilizer, and as such it can be a "hot" merchandise at any exchange. Its reserves in this country are estimated at over 250 billion cubic meters.

Recently, I had a meeting with German businessmen who are prepared to supply machines to make crates, boxes and other packaging materials in exchange for sapropel.

A prominent German firm, Multicar, has shown interest in our trailer– or mounted facility intended to clear out urban storm-water sewers and domestic sewage plumbing.

We can offer techniques and equipment to remove oil

spills and slicks.

We have gained enough experience, which we can share, in the revival of lakes, ponds and small rivers.

Novator owns an unparalleled technique for cleaning and revamping sewage systems. A unit has recently been successfully tested, specifically designed to clean sewer systems by means of a tool connected to a low-pressure hose.

It takes the tool a few minutes to clean out a totally clogged 20 metre long pipe. and manual work is reduced to a minimum. No less important, this tool can readily pin-point where the pipe has a break.

 The Way Novator Operates

We have devised our own tactics to see our brainchildren go to work. To begin with, we form a task force at the customer’s, and staff it with top-notch specialists. As the next step, we supply all the necessary plans and specifications, and go right away to make whatever jigging, rigging and tooling we might eventually need at the customer’s premises.

                Today we have over 50 branches nationwide. In Moscow, we have formed Gidros, a research and production enterprise entirely concerned with environmental problems and projects.

                Our relations with the branches are put on a strictly constractually basis. As a rule, when we set up a new branch, we franchise to it all the necessary production facilities, a license, and specifications, all of this backed up by a credit repayable in two years.

                Incidentally, after a franchise-holder has paid back his credit, he has the right to manufacture our facilities in any number and to sell the necessary plans and specifications. Our motto is: move from inception to embodiment in counted hours! Novator invites to join it all those who feel interested in our ideas and products